Campaign Film / Art Direction / Social Activation

In the lead up to the holiday season, Afterpay launched their campaign Afterpay Your List and asked us to help create buzz during the final stretch of the holidays. 

If there’s one thing that unites shoppers during the holidays, it’s finding a gift for that “impossible person”. So we wondered, how do we help people shop for that one picky person? 

Asking Santa never did adults any good, so we considered another nostalgic, mystical being who knew a thing or two about great gifts. Who else would know the best gifts to give other than the best gift of 1998, Furby.