Afterpay GenderFree Shop
Concept / Art Direction / Website
The GenderFree Shop by Afterpay is an experience that highlights curated LGBTQIA+ brands as well as influencers from the community. The website removes all filters and categories to let shoppers explore a world of gender-inclusive brands and products in an omni-directional experience. This not only allowed for visual-discovery based shopping, but created an opportunity for folding in influencer content + existing brand assets within the shopping experience.
We worked with Alok V. Menon, a writer, artist, and a proud voice in advocating for the LGBTQIA+ community. The GenderFree Shop was written about in Nylon, Elite Daily, Mr, and others.
Agency: B-Reel
Client: Afterpay
Creative Director: Pieter Konickx
Website Design, Art Direction: Brianna Saba
Copywriter: Witt Whitmore
Web Developer: Dijitaly