Campaign Activation / Experience / Art Direction

The Afterpay DROPSHOP is a release platform for must-have drops from retailers only available with Afterpay. To help them drop products such as limited edition sneakers, NFTs, and even unique Crocs Jibbetz packs, Afterpay asked us to turn DROPSHOP into an IRL experience for their loyal customers during their NYFW ’21 takeover. 

In the week leading up to the event we drove Afterpay colored glowing vehicles through the streets for New York, creating content to garner attention. Then on the day of the event we dropped a massive container in Times Square with an interactive light show inside. Visitors had access to exclusive drops, and a perfect backdrop to create content for their Snapchat.