Brand Identity, Logo Design

Rey’s mission is to revolutionize mental wellness by improving access to personalized services and leading-edge technology. 

We were tasked with renaming and re-designing the brand identity for the company formerly known as Oxford VR. Leading the identity redesign, the team first created a logo mark that expressed both innovative technology and security in the mental health space.

Along with its fresh and friendly new name, Rey got a new set of brand guidelines, color palette, logotype, and so on. B-Reel NY worked with our team in LA to translate the new identity into a website to reintroduce Rey to the world.