Osmo Reading Adventure
Campaign Film / Art Direction
We partnered with Osmo, a company dedicated to tangible learning, on their ambitious journey to become a leader in learning to read reading. Along with LeVar Burton, the voice of Reading Rainbow and committed literacy advocate, the brand is moving beyond traditional product marketing to create something that excites and engages culture.
Ahead of Reading Adventure’s product launch, we created two videos featuring LeVar that highlight Osmo’s mission and LeVar’s commitment to reduce the literacy gap - and making learning to read more exciting for children.
We launched Osmo Reading Adventure with a series of films that brought Oliver, a helpful reading buddy, to life. The result was a genuine and light-hearted interaction between a young child and their virtual reading friend.
WATCH THE FILMS
Agency: B-Reel
ECD: Joakim Saul
Director or Production: Danielle Russo
Creative Director: Pieter Konickx
Art Director: Brianna Saba
Producer (Agency): Olivia Mulberry
Production: Curfew
Director: Abraham Felix
DP: Natalie Kingston
Production Designer: Ana Coccioletti
Color: Company3 / Kath Raisch