Beats by Dre
Product Film / Creative Direction / Product Launch
We launched not one, but two, products for the pioneering headphone brand Beats by Dre. The 2023 product launch included the new and improved Beats Studio Buds+ and Beats Studio Pro. We created a number of films including a product demo and unboxing for each. We worked with the 3D house, Someform, to bring our product to life in CGI.
Agency: B-Reel
ECD: Joakim Saul
Director of Production: Danielle Russo
Creative Directors: Brianna Saba, Gustav Stockman
Producer (Agency): Jessica Abood
Brand Manager: Natalie Kiliç
Client Creatives: Ailrick Young, Alex Bowring
—
Production: Andre Bato
EP: Max Kurzweil
Director (Film): Sam Sulam
DP: Ben Goodman
Editor: Nicky Keros
Color: Matt Osborne
3D Renders and Motion: Someform
Early Stage Creatives: Irena Milev, Rob Blair, Decong Ma