Art Direction / Design

For Spring 2024, we focused on inspiring and contextualizing the Nike Woman who is versatile and authentic. Always On is about blending lifestyle and performance through unedited styling, docu-style capture, and a cast of CDMX locals + Nike athletes. It’s about breathing life into Nike’s product, being real, raw and open-minded in everything they do, and expanding Nike Women’s expression in everything she does.

In total, we produced over 300 still images and 70 video assets to be used across Nike.com and the Nike App for Women’s Spring 2024 product promotion.